About Us

The Attitude Books Foundation Inc. was established in 2015 as a Not For Profit organisation, by six founding members, with the primary objective being; to equip Australian children with proven strategies to boost their resilience — for life.

Our ‘Can Do’ campaign has two main arms

The Attitude Books Project

With support from brand partners and schools, we annually distribute the critically acclaimed resource, A for Attitude, to Grade 3 students in Australia.
The book is:

  • ideal for classroom use,
  • theirs to take home,
  • perfect for family communication, and
  • an Australian best-seller.

The Can Do Kids Club

Our kids club further supports children with extra resources including ongoing fortnightly activities to consolidate their experience with the A for Attitude book.

    Our 20/20 Vision

    We hold the vision that by 2020, on an annual basis, every Australian child in Grade 3 is given their own book of strategies that they can access at any time to help them to live life ‘on purpose’ and realise their true potential.


    To equip Australian children with proven strategies to boost their resilience – for life – by annually distributing the A for Attitude book to every Grade 3 student in Australia.

    By the year 2025…

    – following continual support for this initiative – every Australian child 8 –18 years of age will have their own copy of the book. It will be the standard text supporting all other resilience and personal development programs run in schools.


    • Respect for self and others
    • Resilience through Prevention / Early intervention
    • Responsibility
    • Inclusion

    A for Attitude has been embraced by many classroom teachers and now has the potential to reach into every primary school offering a much needed wellbeing resource that can be used in class and/or taken home and shared with family members. The book provides consistent core values and life-skills to benefit anyone of any age, regardless of their domestic circumstances and availability of support.

    Supporting story

    • 3 million Australians are living with anxiety or depression1
    • Anxiety, the forerunner of depression, is now being clinically diagnosed at age six2
    • Early intervention identified as offering the greatest hope for recovery3

    Young people with sound social and emotional skills are better able to cope with everyday stressors and are less likely to experience mental health problems in the future.

    They tend to have better relationships with adults and peers and experience more academic success.”4

    Supporting statistics

    • Mental illness: anxiety and depression affects 1:7 children and 1:5 older Australians
    • Domestic violence: 65K reports of DV in 2014, financial cost current est. $14B5
    • Self harm and Youth suicide: Suicide is the biggest killer of young Australians and accounts for the deaths of more young people than car accidents6
    • Drug and alcohol abuse: Annual costs of Substance Abuse in Australia $193 billion7
    • Recruitment of marginalised young people to terrorist activities – reported by Dep PM, Julie Bishop, in 2015 as being our nation’s “greatest present challenge.”


    1. Beyond Blue
    2. Professor McGorry, director of the National Youth Mental Health Foundation (headspace)
    3. National Institute of Mental Health (USA)
    4. Claire Burns, Specialist educator and coach, Youth Director, the Rotary Club of Rosebud-Rye
    5. Domestic Violence Resources Centre Victoria (DVRCV)
    6. Beyond Blue
    7. National Institute of Drug Abuse (NIDA)

      This initiative is not just about educating children — it addresses some of the greatest threats to our community, while offering long term marketing benefits for like minded sponsor(s).


      The little book behind this campaign — and its author.

      A for Attitude was first published in 1998, and reprinted by Random House the following year. In 2002, Times publishers in Singapore licensed the rights for Asia and distributed the book in ten Asian countries, including a special edition for India. More books have since come into being.

      In 2011, A for Attitude, Attitude in Action, R for Richlife and The FabFirst5 were all republished as the uniform ‘All about…’ series. These books are now distributed in: Singapore, Malaysia, China, Thailand, Brunei, the Philippines, Indonesia, Cambodia, Vietnam, Myanmar and Hong Kong.

      In 2012 the entire series was translated into Korean and ‘All about Attitude’ quickly ranked #3 in Kyobo’s children’s list, one of the most famous book stores in Korea.

      In 2013, All about Attitude was transformed yet again when the text was translated into the Thai language. That version has the text in both English and Thai.

      The four book series is currently being translated into Vietnamese for publication later 2016.

      Organisation Details

      Foundation Details

      Name: Attitude Books Foundation Inc.
      Structure: Australian Registered Body (Not For Profit)
      Date registered: 14th December 2015
      Reg. number: No. 612 806 434
      ABN: 34664526769

      Contact Details

      Public Officer: Julie Davey
      Phone: 03 5982 0086 / 0407 111 979
      Email: please send email via the contact page
      Postal: PO Box 33 McCrae, Victoria 3938
      Website: www.attitudebooks.org


      Chairperson: Lee Ann Green, former Principal – Victorian Primary schools
      Finance Director: Nadia Hughes, BA Hons, B.Bus & Comm CPA
      Marketing Director: Jo Schutt, Naturopath and Director of Bloom Networking
      Board Member: Colleen Rees, Singing teacher
      Public Officer: Julie Davey, Author of A for Attitude, former RN Div. 1

      Our values:
      •Respect for self and others
      •Resilience through Early intervention

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